Challenges
Daniel, a mid-level consultant in Boston, is tasked with helping a client in the retail sector to develop a digital transformation strategy that will enable them to compete more effectively in the e-commerce space. Despite having a wealth of general consulting knowledge, Daniel faces the challenge of lacking specific expertise in the latest digital marketing strategies and technological advancements that could benefit his client. Moreover, his attempts to connect with experts within his firm have been hampered by the vast size of the organization and the siloed nature of the expertise.