Challenges
Emma, a mid-level account manager in Chicago, is tasked with enhancing the firm’s value proposition to retain a high-profile investment bank as a client. The bank has increasingly relied on direct engagement with startups and academia for insights, perceiving them as more cutting-edge than the traditional expert networks. Emma faces the dual challenge of demonstrating the unique value her firm can offer over these direct engagements and identifying new, compelling experts that can sway the investment bank’s opinion.