Challenges
Michael, a mid-level associate in a Los Angeles law firm specializing in intellectual property (IP), faces the challenge of expanding the firm’s clientele in the rapidly evolving tech industry. Despite his expertise in IP law and the tech sector’s growing need for legal services, Michael struggles to engage potential clients who often prefer firms with direct experience in their specific technology niche. Identifying and connecting with startups and tech companies in need of IP protection and guidance, particularly those on the brink of significant breakthroughs or investments, proves difficult amidst the competitive legal landscape.