Position: Marketing Growth Manager
Location: New York City
Company: Louisa AI
About Louisa AI
Louisa AI is an innovative Relationship Intelligence Platform built for financial institutions at Goldman Sachs before spinning out in 2023 to expand to new verticals including B2B Sales and Communities (Alumni, VC portfolios…). Our mission is to revolutionize the way these companies do business by providing timing, context, and quality for interactions at scale. As a startup, we value agility, creativity, and dedication to learning and growing alongside the company.
Role Overview:
As our Growth Marketing Manager, you will be responsible for developing and executing marketing strategies that drive customer acquisition, brand awareness, and revenue growth. This role requires a data-driven mindset, creativity in campaign ideation, and a strong desire to collaborate across departments to ensure our marketing efforts align with product and customer needs. You’ll be in a high-impact position, shaping the future of how Louisa AI goes to market and communicates its value.
Key Responsibilities:
- Marketing Strategy & Execution: Develop, refine, and execute comprehensive marketing plans that drive customer acquisition and lead generation. Oversee multiple channels, including digital advertising, email marketing, webinars, events, and social media campaigns.
- Brand Positioning & Storytelling: Craft compelling messaging that resonates with target audiences in the financial, B2B sales, and community management sectors. Collaborate with cross-functional teams to ensure a consistent brand voice and message across all touchpoints.
- Event & Webinar Management: Identify high-impact events, conferences, and webinars for Louisa AI’s participation. Coordinate event logistics, booth management, speaking opportunities, and pre/post-event marketing campaigns.
- Analytics & Reporting: Track, measure, and analyze the performance of all marketing campaigns and channels. Provide regular reports on key metrics (CAC, MQL, SQL, ROI) and actionable insights to stakeholders and leadership.
- Learning and Growth: Embrace the startup environment by taking on additional responsibilities, contributing to strategic discussions, and continuously seeking opportunities for personal and professional development.
Qualifications:
- 2+ years of experience in a growth marketing, demand generation, or digital marketing role (preferably in B2B SaaS).
- Strong understanding of marketing funnel metrics and data-driven decision-making.
- Familiarity with tools and platforms such as Google Ads, LinkedIn Ads, marketing automation software, and CRM systems.
- Excellent communication (written and verbal) and cross-functional collaboration skills.
- Ability to work in a fast-paced, dynamic startup environment with minimal supervision.
- Strong work ethic and attention to detail, with an aptitude for testing, learning, and iterating quickly.
Preferred Skills:
- Experience marketing AI-powered or enterprise software solutions.
- Proficiency in content marketing, SEO, SEM, and growth hacking methodologies.
- Demonstrated ability to manage budgets and meet ROI targets.
- Adept at using data analytics tools (e.g., Google Analytics, Amplitude, Mixpanel, Tableau) for performance tracking and insights.
Why Join Louisa AI?:
Key Role in a Startup: As a crucial member of our team, you will play a significant role in driving the company’s growth and success.
Learning Opportunities: Gain hands-on experience in a sales role, working directly with senior leadership and learning from industry experts.
Innovative Environment: Be part of a cutting-edge company that is transforming the financial and B2B industry with advanced AI and intelligence solutions.
Career Growth: Opportunity for career advancement as the company expands.
If you are a motivated and ambitious individual ready to take the next step in your sales career, we want to hear from you!
