Challenges
Alex, a mid-level sales representative in Los Angeles, faces the challenge of increasing sales in a market saturated with competitors, including online retailers and big-box tech stores. His specific task is to secure a significant sales contract with a local school district looking to update its computer labs and networking infrastructure. Despite Alex’s deep knowledge of his company’s product line and the quality of the hardware offered, he has struggled to get past the initial conversations, as the school district has long-standing relationships with other providers and is inundated with proposals.
