In a world of fragmented audiences, fast-paced M&A, and global client demands, your network is your moat—and your multiplier.

The modern media conglomerate is no longer just a collection of content and channels—it’s a web of creative agencies, digital studios, data platforms, brand partnerships, and global talent.

The challenge?

Even as these empires grow through acquisition and vertical expansion, they often fail to connect the dots across their own people, relationships, and deal history.

In short: They’re sitting on gold—but can’t see it. That’s where Louisa AI comes in.

Conglomerates Are Built on Relationships—But Operate in Silos

Whether you’re running an ad network, a streaming portfolio, or a multinational agency group, you’re already rich in relationships.

The issue is activation.

• Who worked with the CMO of a Fortune 100 brand two years ago?
• Which team built the last pitch for Meta in LATAM?
• Who at your firm knows the next breakout YouTube creator—or their agent?
  
  

Louisa AI answers these questions by turning passive connections into active revenue streams, using AI to map and surface relationship intelligence across your enterprise.

Use Cases for Louisa in Global Media & Ad Conglomerates

1. Post-Merger Synergy: Turning Acquisitions into Growth Engines

Companies like Publicis Groupe, which owns brands like Saatchi & Saatchi, Leo Burnett, Sapient, Zenith, and Epsilon, continuously acquire agencies, platforms, and data firms.

But the true ROI of M&A doesn’t come from headlines.

It comes from integration—especially of people and relationships.

• Louisa maps who at the acquired company knows which clients, creators, and partners.
• It enables cross-brand collaboration: creative teams meet data teams, sales meets strategy.
• Shared intel is routed in real time—so deals don’t fall through the cracks during transitions.
  
  

Example: After acquiring a digital agency in Asia, Publicis could use Louisa AI to surface the client and talent connections that overlap with an existing U.S. retail account—unlocking a global cross-sell opportunity within weeks.

2. Accelerating Advertising & Brand Partnership Revenue

In today’s market, brand spend is moving faster than ever. The key to winning deals? Relationships and trust.

• Louisa AI shows which team members, advisors, or alumni have personal or past ties to key marketing decision-makers.
• It routes warm intros at the right moment, preventing missed pitches or duplicate outreach.
• It surfaces bundled opportunities—where multiple agency brands can go to market together.
  
  

Example: A Publicis Media exec is pitching Unilever. Louisa flags that a former Saatchi & Saatchi leader now runs innovation at one of Unilever’s brands. That warm path leads to an expanded multi-channel campaign across the group.

3. Leveraging Talent, Influencers & IP Creators Across Divisions

Creative networks are full of underleveraged connections—editors, directors, podcast hosts, cultural influencers, talent agents.

• Louisa maps internal and external relationships across entertainment, media, and marketing.
• It identifies shared experiences, collaborations, and referral paths.
• Teams gain access to a curated list of who to contact—and why it matters.
  
  

Example: A global brand is planning a women’s empowerment campaign. Louisa finds that an editor at one content agency and a podcast host under another Publicis brand both have a history of successful projects in the space—resulting in a powerful cross-agency collaboration.

4. Activating the Alumni Network as a Strategic Asset

Companies like Publicis employ tens of thousands of people globally—and over decades, that creates one of the most powerful alumni ecosystems in business.

• Louisa AI tracks alumni movements into key roles at brands, platforms, VCs, and other agencies.
• When alumni land in strategic positions, the system alerts client leads and business development.
• Firms turn ex-employees into client champions, not just LinkedIn connections.
  
  

Example: A former Epsilon executive joins a tech company’s marketing team. Louisa notifies a current account lead at Publicis, triggering a re-intro that unlocks a $10M personalization platform opportunity.

5. Event & IP Collaboration, Powered by Relationships

From brand summits to thought leadership events to award show activations, the key to successful event strategy is connecting the right people, at the right moment, with the right value.

• Louisa shows which speakers, brands, or thought leaders you’re already connected to internally.
• It routes introductions based on past partnerships, shared interests, and geography.
• Teams stop scrambling—and start curating.
  
  

Example: Publicis is planning a Cannes Lions dinner for sustainability leaders. Louisa identifies execs across multiple client teams who already know the CMO of a high-profile sustainable fashion brand—ensuring the right invitation reaches the right person, at the right time.

Why This Matters Now

• Holding companies are under pressure to cross-sell, unify, and deliver holistic client value.
• Margins are tightening in traditional media and advertising.
• Relationships—not just creative—are the new differentiator.
  
  

Louisa AI doesn’t replace your teams. It makes their networks visible, navigable, and revenue-generating.

For a firm like Publicis, where tens of thousands of relationships are scattered across brands, platforms, and markets, Louisa provides a single relationship layer across it all.

From Holding Company to Knowing Company

Modern media empires can’t afford to let client intel live in inboxes. They can’t scale relationship-based selling through memory. And they can’t rely on chance to surface their next big collaboration.

Louisa AI gives them a system of record for who knows whom, how they’re connected, and what action to take next. Your company already knows the people who will drive its next deal, campaign, or acquisition. Louisa just helps you act on it—faster, smarter, and all in one place.

The edge in media is no longer just distribution.

It’s the intelligence to mobilize your relationships at scale.

Louisa AI: Built for the networks behind the brands.